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PataCam
Seize and elevate the essence of camping joy
About:
Illuminate your outdoor adventures with a touch of innovation, PataCam does not only captures but also elevates the delight of camping by capturing every joyful moments. With an integrated lighting and camera function, redefine your nights under the stars and make every moment glow with modern elegance.
Duration-14 Weeks
User Researching
Keyshot
Brainstroming
Solidworks
Storytelling
A product incorporating a camera and camping light.
Proposal
Form Developments
Brand Researches
If Patagonia is expanding their market, where would they go?
In 1973, Yvon Chouinard founded Patagonia. It soon developed into an company with producing outdoor clothing and gear.
Patagonia initially focused on producing high-quality climbing equipment, then it quickly became known for its innovations and commitments to the planet intensified over the years through concepts like "1% for the Planet" and "Worn Wear," where they encourage product repair and reuse.
The brand also gained recognition for its activism, advocating for environmental protection and conservation.
Users
The major users for Patagonia now are Environmental Activists, Outdoor Enthusiasts, and Urban consumers whos into their style. With such a big and expanding user group and a global presence of their product, Patagonia ‘s market is huge.
Brand DNA
Ethical Sourcing
Minimalist
Sustainability
Quality
Reparability
Durability
Innovation
Outdoor
User Targeting
Since Patagonia is closely related with outdoor activities. Camping Equipment align well with their brand. Its also a advantage for Patagonia to create product for the user audience they already have. There won’t be a problem in terms of finding the users.
Since Patagonia have a strong opinion on sustainability, and environmental activism. Outdoor products can also be a opportunity for the brand to educate and advocate the users to promote responsible outdoor practices.
Camping Enthusiasts
What do outdoor campers lack and what do they need?
Problem and Solution
Sketching Ideations
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