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Singer Lounge Chair
Reimagined classic Eames chair in modern context
About:
As a luxury brand, Singer reimagines the Eames chair for the modern context by retaining its core aspects while infusing it with contemporary material and design innovations.
Duration-14 Weeks
User Researching
Keyshot
Brainstroming
Solidworks
Storytelling
Proposal
Form Developments
If Patagonia is expanding their market, where would they go?
User Targeting
Since Patagonia is closely related with outdoor activities. Camping Equipment align well with their brand. Its also a advantage for Patagonia to create product for the user audience they already have. There won’t be a problem in terms of finding the users.
Since Patagonia have a strong opinion on sustainability, and environmental activism. Outdoor products can also be a opportunity for the brand to educate and advocate the users to promote responsible outdoor practices.
Camping Enthusiasts
What do outdoor campers lack and what do they need?
Problem and Solution
Sketching Ideations
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